Where the World Meet the Himalayas

Bhutan International

Travel Mart 2026

The Kingdom's landmark gathering for global travel and tourism - uniting destinations, industry leaders, and innovators in Bhutan, the home of sustainable tourism.

Date 11 - 13 June 2026
Venue Zhichenkhar, Thimphu
Edition Inaugural — First Ever
Register as Exhibitor Register as Buyer
Register as Local Specialized Service Provider
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11 - 13 June 2026
Zhichenkhar, Thimphu, Bhutan
30+ Countries Represented 200+ Exhibitors & Destinations 600+ Travel Professionals 3 Days of Engagement
About BITM 2026

A Historic First for
the Thunder Dragon Kingdom

The Bhutan International Travel Mart (BITM) is the Kingdom's inaugural travel trade event — a transformative gathering that places Bhutan at the centre of the global tourism conversation. Inspired by the world's leading travel trade shows, BITM is built for Bhutan's unique philosophy: quality over quantity, meaning over momentum.

Over three extraordinary days at Zhichenkhar in Thimphu, Bhutan opens its doors to the world's travel industry: tour operators, destination managers, hotel groups, airlines, luxury travel specialists, and government tourism boards — all united by a shared conviction that travel, when done with intention, changes lives.

BITM is not merely an exhibition. It is a declaration — that Bhutan is ready to lead a new era of mindful, sustainable, and deeply transformative tourism on the global stage.

"Bhutan does not offer travel. It offers transformation. The Bhutan International Travel Mart is where that story begins to be told to the world."

Dungkar Dzong
The Venue

Zhichenkhar
Thimphu, Bhutan

"A centre of knowledge where Bhutan’s living traditions meet global conversations on mind, society, and wellbeing."

Nestled in Langjophakha, Thimphu, Zhichenkhar is the home of the Centre for Bhutan & Gross National Happiness Studies — a landmark institution dedicated to research, dialogue, and reflection on Bhutan’s unique development philosophy.

Conference & Event SpacesFlexible indoor halls and open areas Designed for conferences, workshops, and ceremonies
Adaptable Venue LayoutCustomizable spaces for exhibitions, meetings, and cultural programs
Easily AccessibleConveniently located within Thimphu city Well connected to major routes and services
Scenic & Serene EnvironmentA peaceful backdrop ideal for focused discussions and memorable events
21st Century Icon
Zhichenkhar
Royal Vision & Purpose
Inspired by the vision of His Majesty the Fourth King
Advancing Bhutan’s philosophy of holistic development through research and knowledge
Global Dialogue Platform
Global Dialogue Platform
Hosting international conferences on mindfulness, Buddhism, science, and wellbeing. Bringing together scholars, practitioners, and policymakers from around the world
Who Should Attend

The Global Travel
Community, Together

BITM brings together the most influential names in travel, tourism, and hospitality — from international buyers and luxury operators to Bhutanese tourism businesses, government bodies, and the global media. If you shape travel, this is where you belong.

01
Tour Operators & Travel Agents

International and regional inbound tour operators, outbound agents, and destination management companies seeking to develop Bhutan product and forge partnerships with local specialists.

02
Hotels, Resorts & Hospitality Groups

Bhutan's luxury lodges, boutique resorts, and hospitality brands — alongside international hotel groups interested in Bhutan's growing accommodation landscape.

03
National Tourism Boards

Government tourism authorities from Bhutan's key source markets and neighbouring destinations, presenting collaborative promotion and bilateral tourism opportunities.

04
Airlines & Transport

Airlines serving or seeking to serve Bhutan, helicopter operators, luxury transport providers, and ground handling companies essential to Bhutan's connectivity ambitions.

05
Media & Travel Content

Travel journalists, photographers, documentary producers, and digital content creators whose storytelling will carry Bhutan's message to audiences across the world.

06
Technology & Travel Innovation

Travel tech startups, booking platforms, sustainable tourism innovators, and hospitality technology providers looking to shape the future of Bhutan's tourism infrastructure.

Why Attend

Six Reasons to Be There

First-Mover Advantage

This is Bhutan's inaugural travel trade event. Early participants will shape the market before it matures, securing partnerships, routes, and strategic positioning.

Qualified B2B Meetings

The B2B meetings connect you directly with decision-makers. No cold outreach, no wasted time. Every meeting is matched to your business objectives.

Government & Policy Access

Direct engagement with Bhutan's Department of Tourism, ABTO leadership, and policymakers: the people who set the rules, and the vision for tourism's future.

Market Intelligence

The interactions deliver insights on sustainable tourism, luxury positioning, air connectivity, investment frameworks, and Bhutan's long-term tourism strategy.

Unrivalled Networking

From the opening reception to the networking dinner, every moment is designed for meaningful connection, in a setting no other travel event on earth can match.

Experience Bhutan Firsthand

Optional technical tours across Bhutan follow the event allowing delegates to experience the destination firsthand and return home as informed, passionate advocates.

Three Days.
One Kingdom.
Infinite Possibilities.
Day One — June 11
Connections
  • Opening Ceremony, Inaugural Keynote: Bhutan's Tourism Vision, Exhibition Hall Opens
Day Two — June 12
Commerce
  • B2B Meetings, Buyer-Seller Networking
Day Three — June 13
Discovery
  • Technical Tours (Optional), Closing Ceremony
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